This Cost Efficient Upgrade may Speed Up Your Computer Hardware!

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This Cost Efficient Upgrade may Speed Up Your Computer Hardware!![dt_divider style=”thin” /]

I recently made the switch to a MacBook Pro as my primary working tool after playing around on it for a few months loving the experience.  It made wonder why things were running so much smoother.  For argument sake, Apple has the advantage of being much better optimized as they have a limited amount of hardware available.  I don’t personally have a clear winner, as I use both.  At the time of writing in my personal office I use both a MacBook Pro and a laptop running Windows 10.  What discouraged me from Windows after running the MacBook for a while was how much less responsive it was, and it felt overall slower.  I am pleased to say that one upgrade has narrowed the gap between the two in my case.

Interesting Tech Tip: Upgrading to an SSD (Solid-State Drive) drive on my Toshiba laptop (Samsung ssd 850 pro) has really diminished the gap in speed between my MacBook Pro and it. If you have a slower machine that is not ancient, give it a second life with a SSD hard drive. The upgrade is cheaper than purchasing a new machine. Other benefits besides massive speed increase, includes more reliability, safer transportation, and better battery life.

 

As always if you have any comments or questions we would love to hear from you!

 

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Google is making a major shift, does your site pass the test?

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Google is making a major shift, does your site pass the test?[dt_divider style=”thin” /]

Please read this important message – IT’S NOT A SALES OFFER, THERE IS NOTHING TO BUY!

There is a major shift coming online and every business with a website should be aware of the deadline:

Recently, Google has made an unprecedented move in announcing major changes in their search ranking of websites ahead of time. The change is that they’re going to give preferential treatment to websites designed to work properly on mobile devices.

The change can have profound impact on your website’s search ranking.

You can read the whole announcement here

http://googlewebmastercentral.blogspot.ca/2015/02/finding-more-mobile-friendly-search.html
but the relevant part is the following:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

What it practically means is that websites non-compliant with Google’s mobile-friendly criteria will have their rank significantly degraded.

If your company’s website PLACE DOMAIN NAME BELOW! is already mobile-friendly, congratulations! You’ll be among the April 21st winners. Unfortunately, if you’ve received this message, it is probably not the case.
Just understand – it’s not whether you think your site is mobile-friendly enough. It’s what Google thinks. If you’re getting this message, Google most likely thinks it is not.

To be sure about how your website’s mobile-friendliness measures up to Google’s expectations, you can check it out at Google’s test site

(just copy and paste your website’s address PLACE DOMAIN NAME BELOW! into the URL column )

If your site is not compliant, make sure your IT guys make it so by the deadline if you want to retain your current ranking. If you miss the deadline, you might need to spend some money and wait some time just to get back to wherever you are right now.

P.S.

If your IT guys don’t know how to get your site mobile compliant (or you don’t have any IT guys), we might be able to help – but time is getting really short, so no promises about meeting the deadline.

 

Is Your Small Business Website Mobile Friendly?

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Is Your Small Business Website Mobile Friendly?[dt_divider style=”thin” /]

Yesterday, I came across an article with 2012 statistics, 98% of Small Business Websites are not mobile friendly, according to vSplash’s SMB DigitalScape Study.  WOW!  This is a big problem, and this is right in-line with Your Go To Guy’s product line.  When we do web design, we only build or convert websites and make them mobile friendly / responsive!

 

So what exactly does this mean?  In the Web world we would call this a responsive design, meaning your website is responsive to the size of the screen it is being displayed on.  In my opinion Responsive Design, or Mobile Friendly mean exactly the same thing.  There are some companies that choose to have a separate site for mobile display, utilizing a m.yourdomain.com, however this is still a bit problematic in some cases as the mobile version is not “responsive” enough to accommodate the thousands of phone tablets, laptops and desktop models available today.

 

A well built responsive site will allow to have all your content on any device, the only thing that changes is the way it is displayed,  as the screen gets smaller, instead of “squishing” the site, and making the text tiny to the point of not being able to read it unless you zoom in, it will take different sections of your site and stack them on top of each other, always keeping the information at a great size so that your viewers can easily get the information they need.

 

More interesting Statistics & Facts

Search Engine Watch also released some statistics, and here they are.  These numbers are growing…

  • 72% of consumers want mobile-friendly sites.
  • Nearly 3/4 (74%) of mobile users say they’re more likely to revisit mobile friendly sites.
  • Users are 5 times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use.
  • 61% are likely to leave  if the site isn’t mobile-friendly.

 

Links:  Article 1 & Article 2.

 

Keep an out down the road for an article about Email Marketing, and how you should also consider responsive mobile email formats!

 

As always if you have any comments or questions we would love to hear from you!

 

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Should your business be on the web?

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Should your business be on the web?[dt_divider style=”thin” /]

We at Your Go To Guy truly believe that your business should be on the web.   Lets see what others have to say.

 

6s marketing released an article (click here to view it) less than a year ago (at time of writing this post) about some really interesting Canadian internet usage statistics.  I’m sure that I could safely put a bet that these numbers have grown since then.

 

A quote from the article “Canadian consumers are ahead of the game when it comes to digital – 80% of the population has internet access. More Canadians are embracing social media by using smartphones and watching videos online. The average Canadian consumer is plugged-in everywhere – while on the go, in the workplace, while watching TV, and while shopping. However, Canadian businesses are still lagging when it comes to eCommerce and mobile marketing. To engage with the ever-growing online population, businesses need to increase their online activity to capture this market.

 

It has been said that “mobile is the next big thing.” It’s not up and coming; it’s already here. Now businesses need to adapt and understand how to play the game – mobile advertising is worthwhile.” Here are some of the statistics:

 

GENERAL STATISTICS

  • 27.4 million Canadians are online (that is 80% of the population!)
  • 17.2 hours are spent on the internet a week
  • 93% go online for product information
  • 44% use online videos more than they did last year
  • 25% would give up TV over their smartphone
  • 64% have a profile on a social network

 

 MOBILE

  • 79% of Canadians don’t leave home without their mobile device
  • 97% use their phone at home
  • 83% use mobile on the go
  • People are using their phones in businesses:
  • 77% use mobile in stores
  • 77% use mobile at the workplace
  • 72% use mobile in restaurants
  • 56% use mobile in airports
  • 60-70% of Canadians are on mobile
  • 80% are on a smartphone
  • Smartphone searches to regular phone: 60:1
  • 86% of smartphone users notice mobile ads
  • 57% have performed a mobile search after seeing an ad. Compare to:
    • TV: 49%
    • Shop: 47%
    • Magazine: 39%
    • Billboard/poster: 32%

 

SEARCH AND SOCIAL

  • 4.8 billion Canadian Google searches are performed each month
  • 16% of daily searches have never been searched before
  • 16.9 million Canadians are on social networks
  • 32% increase in total minutes on social networking sites from 2010 to 2011
  • Canada is leading on Google+ per capita
  • 25 million people in Canada watch online videos every month

 

Your Go To Guy and 6SMarketing both agree on one thing.  Social media isn’t disappearing any time soon. Neither is mobile or YouTube. Rather, all statistics signify these platforms will evolve into one of our biggest marketing spaces.

 

So where do you want to advertise?   We can help.

If you have any comments or questions we would love to hear from you!

 

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